Meet Ron Nelson
I'm a sales and growth advisor who helps early-stage tech founders escape the grind of founder-led sales. Over the last decade, I’ve led go-to-market efforts at startups from seed to acquisition, and built scalable sales systems that help founders hit funding, revenue, and hiring milestones without burning out.
My work includes launching new business models, training early sales teams, building repeatable processes, and uncovering the real reasons deals stall or churn. I've supported teams that went on to raise capital, scale rapidly, or exit successfully.
Today, I run RN Business Consulting to help more founders implement what works... faster. If you're ready to scale sales without hiring a full-time VP, I'm here to help.
Recognitions & Accolades
Career Timeline

2023–Present
Founder, RN Business Consulting

2022–2025
Advisor/VP of Sales, Multiple SaaS Startups

2011–2022
Founding AE & VP of Sales, Adzerk (now Kevel)

2017–2018
VP of Sales, ServerBid (acquired by Consumable)
2008–2011
Sales Leader, iContact (acquired by Vocus)

2010–2011
Co-Founder, caaZoo
What Ron Loves to Help With
Scaling Past Founder-Led Sales
Design a sales motion that others can run with - not just you as the founder.
Early Sales Team Hiring & Ramp
Figure out when and who to hire, and how to get them producing quickly.
Sales Process & Playbook Design
Build a repeatable process that gives you confidence and visibility into deals.
Revenue Signals & Deal Analysis
Get clarity on what’s working, what’s not, and where growth is hiding.
Founder Coaching & Advisory
Stay sharp and sane while navigating the pressure of growth and GTM decisions.
AE Coaching & Mentorship
Hands-on guidance from a sales leader who’s been in the seat.