Meet Ron Nelson

I'm a sales and growth advisor who helps early-stage tech founders escape the grind of founder-led sales. Over the last decade, I’ve led go-to-market efforts at startups from seed to acquisition, and built scalable sales systems that help founders hit funding, revenue, and hiring milestones without burning out.

My work includes launching new business models, training early sales teams, building repeatable processes, and uncovering the real reasons deals stall or churn. I've supported teams that went on to raise capital, scale rapidly, or exit successfully.

Today, I run RN Business Consulting to help more founders implement what works... faster. If you're ready to scale sales without hiring a full-time VP, I'm here to help.

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Recognitions & Accolades

Top Sales Leader in Triangle Area – 2019, Elevate Awards
Top 10 Startup Sales Org (Adzerk) – 2021, RepVue
Inc. 5000 List (Adzerk) - 2015, Inc. Magazine
Podcast Guest for Various Shows – 2022, 2023, 2024, 2025

Career Timeline

RN Consulting

2023–Present

Founder, RN Business Consulting

Startups

2022–2025

Advisor/VP of Sales, Multiple SaaS Startups

Kevel

2011–2022

Founding AE & VP of Sales, Adzerk (now Kevel)

ServerBid

2017–2018

VP of Sales, ServerBid (acquired by Consumable)

iContact

2008–2011

Sales Leader, iContact (acquired by Vocus)

caazoo

2010–2011

Co-Founder, caaZoo

What Ron Loves to Help With

Scaling Past Founder-Led Sales

Design a sales motion that others can run with - not just you as the founder.

Early Sales Team Hiring & Ramp

Figure out when and who to hire, and how to get them producing quickly.

Sales Process & Playbook Design

Build a repeatable process that gives you confidence and visibility into deals.

Revenue Signals & Deal Analysis

Get clarity on what’s working, what’s not, and where growth is hiding.

Founder Coaching & Advisory

Stay sharp and sane while navigating the pressure of growth and GTM decisions.

AE Coaching & Mentorship

Hands-on guidance from a sales leader who’s been in the seat.

Connect with Ron